2023
Razorfish
UX, Web3, Wireframe, Creative Direction
ACD UX
How can we take one of the most recognized financial institutions and help them build a community, spotlight talent, create an inclusive platform, and empower the creative underdog?
We build an accelerator on the blockchain and give the artists tools to help them create, we build an AI-powered studio, and we mint an exclusive Music Pass. Elevating the next generation of music is priceless!
From a producer who plays 5 instruments to a DJ who studied at Juilliard, we brought artists and mentors together to build their brands in the digital world. You won’t just be following along, but also get a behind-the-scenes look at their collaboration.
Follow five emerging artists — musicians, DJs and producers — as they learn to build a Web3-powered brand.
Join the band and get backstage access with awesome content and a first to market web3 musical artist accelerator
Don't miss a beat.
Get grooving with the built in AI music studio! Create your own track and mint it to the blockchain!
Mastercard is known for providing access, usually with a physical card. With this concept, we’re elevating that access —taking the card into a Web3 space and integrating it with music to enable dazzling new experiences to come.This branded card comes to life in the form of a generative, equalizer sound wave. As the music plays, the sound wave will animate into unique formations including music and artist motifs. The card will also spin revealing multiple angles and dimensions of itself.
